ETYM Latin luridus.
1. Ghastly pale.
2. Glaringly vivid and graphic; marked by sensationalism; SYN. shocking.
3. Horrible in fierceness or savagery.
4. Shining with an unnatural red glow as of fire seen through smoke.
ETYM Latin pallidus, from pallere to be or look pale. Related to pale.
Deficient in color; pale; wan.