Pečat, štembilj (obično suvi pečat na novčanim i drugim dokumentima).
ETYM Old Eng. brand, brond, AS. brand brond brand, sword, from byrnan, beornan, to burn; akin to Dutch, Dan., Swed., and German brand brand, Icel. brandr a brand, blade of a sword. Related to Burn, Brandish.
1. A piece of wood that has been burned or is burning; SYN. firebrand.
2. A recognizable kind; SYN. make.
3. Identification mark on skin, made by burning.
Or trademark a named good in competition with other similar goods in the market. For example, Nescafé is a brand of coffee; Persil is a brand of washing powder. Producers attempt to “differentiate” or establish a distinctive brand image for their products because a successful brand will help them maintain or even increase their share of the market.
Successful brands often sell at a premium—a slightly higher price than their competitors—enabling producers to earn higher profits. The aim of any company is to become the brand leader in the market, to have the brand which has the highest share of the market. Brands have to be launched and then the brand image maintained. This is done through advertising and promotion. One of the advantages to the consumer of branding is that producers attempt to maintain consistent quality with their branded goods. Consumers therefore know what they are buying when they make a repeat purchase.
Sinonimi: burn mark | burning
ETYM See Bourn.
In medicine, destruction of body tissue by extremes of temperature, corrosive chemicals, electricity, or radiation. First-degree burns may cause reddening; second-degree burns cause blistering and irritation but usually heal spontaneously; third-degree burns are disfiguring and may be life-threatening.
Burns cause plasma, the fluid component of the blood, to leak from the blood vessels, and it is this loss of circulating fluid that engenders shock. Emergency treatment is needed for third-degree burns in order to replace the fluid volume, prevent infection (a dire threat to the severely burned), and reduce the pain. Plastic, or reconstructive, surgery, including skin grafting, may be required to compensate for damaged tissue and minimize disfigurement. If a skin graft is necessary, dead tissue must be removed from a burn (a process known as debridement) so that the patient's blood supply can nourish the graft.
1. Damage inflicted by burning.
2. An injury cause by exposure to fire or chemicals or radiation.
3. A burned place or area; SYN. burn mark.
4. Pain that feels hot as if it were on fire; SYN. burning.
ETYM French from cacher to hide.
A seal of approval; a mark of prestige.
(French) prestige; distinctive mark or quality; seal.
1. (French history) Lettre de cachet: the king could warrant imprisonment or death in a signed letter under his seal; SYN. lettre de cachet.
2. A seal on a letter; SYN. seal of approval.
3. An indication of approved or superior status; SYN. seal, seal of approval.
Identification mark on the ear of a domestic animal.
A distinctive characteristic or attribute; SYN. trademark, earmark, stylemark.
Official mark stamped on British gold, silver, and (from 1913) platinum, instituted 1327 (royal charter of London Goldsmiths) in order to prevent fraud. After 1363, personal marks of identification were added. Now tests of metal content are carried out at authorized assay offices in London, Birmingham, Sheffield, and Edinburgh; each assay office has its distinguishing mark, to which is added a maker's mark, date letter, and mark guaranteeing standard.
The act of coercing someone into government service; SYN. impressment.
ETYM Cf. French empreinte impress stamp. Related to Imprint.
1. A device produced by pressure on a surface.
2. A distinctive influence.
3. An impression produced by pressure or printing; SYN. embossment.
(British) An order for goods to be exported or imported.
1. A written or printed symbol (as for punctuation)
2. A visible indication made on a surface
3. A number or letter indicating quality (especially of a student's performance); SYN. grade, score.
4. A symbol of disgrace or infamy; SYN. stigma, brand, stain.
5. The impression created by doing something unusual or extraordinary that people notice and remember
6. The basic unit of money in Germany; SYN. Deutsche Mark, Deutschmark.
Sinonimi: print making
1. A picture or design printed from an engraving; SYN. print making.
2. A fabric with a dyed pattern pressed onto it (usually by engraved rollers).
ETYM Old Fren. signet a signet, French, a bookmark, dim. of signe. Related to Sign, Sennet.
A seal (especially one used to mark documents officially).
1. A block or die used to imprint a mark or design.
2. A symbol that is the result of printing; SYN. impression.
3. A printed coupon issued by a postal service to show that payment for delivery has been made; is usually affixed to the envelope.
4. A type or class
5. A heavy bar that moves vertically for crushing ores; SYN. pestle.
ETYM Latin, a mark, a brand, from Greek stigma the prick or mark of a pointed instrument, a spot, mark. Related to Stick.
1. A skin lesion that is a diagnostic sign of some disease.
2. An external tracheal aperture in a terrestrial arthropod.
3. Mark; spot; stain; disgrace; mark representing wound of Christ; Botany, part of pistil, especially end of style, on which pollen germinates.