Abréviation.
A word formed from the initial letters of a multi-word name.
Word formed from initial letters of another word
Symbol representing a business, often linked to a brand name or trademark. It may be the name of a company in special type, or a drawing, or a combination of letters and pictures. The logo should be designed to present a positive image of the company to others and be part of the marketing strategy of the organization.
A company emblem or device; SYN. logotype.
Orné d'un sigle.