ETYM Gael. sluagh-ghairm, i.e., an army cry; sluagh army + gairm a call, calling.
1. A phrase associated with a political cause or movement.
2. Any rallying cry.
3. Catchphrase of a type commonly used in advertising and politics. A slogan needs to be short and memorable. Wordplay and puns are often used in slogans (“Gotta lotta bottle”, “Go to work on an egg”).
ein Wort, das in kürzester Form ein aktuelles Problem umreißt, aber immer die Gefahr der Vereinfachung mit sich bringt.