To draw to the lure; hence, to allure or invite by means of anything that promises pleasure; to entice; to attract.
Provoke someone to do something through (often false or exaggerated) promises or persuasion

ETYM Old Fren. loire, loirre, loerre, French leurre lure, decoy; of German origin; cf. Mid. High Germ. luoder, German luder lure, carrion.
1. Qualities that attract by seeming to promise some kind of reward; SYN. enticement, come-on.
2. An object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk.
3. An inducement to pleasure or gain; enticement; appeal, attraction.
4. A decoy for attracting animals to capture: as artificial bait used for catching fish; an often luminous structure on the head of pediculate fishes that is used to attract prey.