ETYM Cf.French objectif.
1. Undistorted by emotion or personal bias; based on observable phenomena; SYN. nonsubjective.
2. Emphasizing or expressing things as perceived without distortion of personal feelings or interpretation.
3. Belonging to immediate experience of actual things or events.
4. (Grammar) Serving as or indicating the object of a verb or of certain prepositions and used for certain other purposes; SYN. accusative.

Aim set by a business organization against which it can judge its success. For example, a firm may set as its objective a doubling in output over five years, or a 20% increase in profit over twelve months.
The lens or system of lenses nearest the object being viewed; SYN. object glass.