ETYM Written also candour.
The quality of being honest and straightforward in attitude and speech; SYN. candour, candidness, frankness, forthrightness.

See candor.

1. A clause in an insurance policy that relieves the insurer of responsibility to pay the initial loss up to a stated amount.
2. An amount that can be deducted (especially for the purposes of calculating income tax).

Trueness of course toward a goal:; SYN. straightness.

In business, the right given by one company to another to manufacture, distribute, or provide its branded products. It is usual for the franchisor to impose minimum quality conditions on its franchisees to make sure that customers receive a fair deal from the franchisee and ensure that the brand image is maintained.
The franchisor is also often responsible for advertising and product development. It may insist on franchisees buying raw materials from it alone. The franchisee has to pay a levy, usually a percentage of either profit or turnover, to the franchisor.
Examples of franchise operations in the US include fast-food restaurants, auto-repair shops, and specialty stores, where the owner/managers have purchased the right to operate a brand-name business using materials supplied by the manufacturer for a percentage of the profits. + prikaži više