Wahlspruch, Sinnspruch, Motto.
ETYM Greek from epigraphein to write upon, epi upon + graphein to write. Related to Epigram.
1. A quotation at the beginning of some piece of writing.
2. An engraved inscription.
3. Inscription; quotation at beginning of work or chapter.
ETYM Italian motto a word, a saying, Latin muttum a mutter, a grunt, cf. muttire, mutire, to mutter, mumble; prob. of imitative origin. Related to Mot a word.
A favorite saying of a sect or political group; SYN. slogan, catchword, shibboleth.
A word or phrase that particular people use in particular situations; SYN. expression, locution.
ETYM Gael. sluagh-ghairm, i.e., an army cry; sluagh army + gairm a call, calling.
1. A phrase associated with a political cause or movement.
2. Any rallying cry.
3. Catchphrase of a type commonly used in advertising and politics. A slogan needs to be short and memorable. Wordplay and puns are often used in slogans (“Gotta lotta bottle”, “Go to work on an egg”).
1. A word given to sentinels, and to such as have occasion to visit the guards; password.
2. A sentiment or motto; esp., one used as a rallying cry or a signal for action.