(1818-1894) US campaigner for women’s rights. In 1849, when unwieldy crinolines were the fashion, she introduced a knee-length skirt combined with loose trousers gathered at the ankles, which became known as bloomers (also called “rational dress”). She published the magazine The Lily 1849–54, which campaigned for women’s rights and dress reform, and lectured with Susan B Anthony in New York, US.

1. A costume for women, consisting of a short dress, with loose trousers gathered round ankles, and (commonly) a broad-brimmed hat.
2. A woman who wears a Bloomer costume.

City in Wisconsin (USA); zip code 54724.